Entrepreneurship: The Art of Starting New Business
This is a program that is taught over a one or two days (on the weekends) along with off-class exercises and reading assignments. Taught by a faculty member University of California Berkeley and a practicing entrepreneur who has started 7 businesses and has extensive experience in starting, growing and selling businesses.
This course provides a complete framework for you to start a new business and understand the process that you can follow and the mistakes that you should avoid.
This module addresses all aspects of fund raising and Business Plans creation. Topics include:
Value Proposition/positioning/differentiation,market research necessary to ensure that your idea has legs
Getting funding for your new venture: the sources and the process
Financial Basics: what minimum information you need to raise money and run your business
This module addresses all aspects of marketing, selling and scaling your business. Topics include:
Marketing and online marketing to get customers
Hiring and Managing Teams
Common mistakes all entrepreneurs make
Role of channel and basics of selling
Scaling business to an exit